The ONLY Reason Your Business Exists

The greatest lesson you will ever learn in business is the one that you are about to learn (unless you have already learned it). Before revealing what this powerful lesson is, let me ask a few questions. Do you remember why you went into business for yourself? Was it to "work for yourself"? Was it to make lots of money? Was it so that you could have more time for yourself? To be your own boss?

A 24 hour a day/7 day a week JOB?

If you are like most people, after going into business, you realized how much work was involved. You effectively gained a 24 hour a day/7 day a week J-O- B. Do we even know how to spell vacation anymore?? Oh I remember - vacation is going to a carpet cleaning convention!!

The greatest business lesson you will ever learn is this: Your business exists for one reason, and one reason only. And that is to help you achieve your life goals. What I mean by life goals, is what is your life supposed to be about? What kind of lifestyle do you want to lead? What kind of home do you want to live in? How much money do you want to make? What kind of social or ministry activities do you want to be involved in?

Everyone is different

Everyone's life goals and lifestyle goals are different. The more specific you are about what you want out of life, the more specific actions you will be able to take in building your business. Instead of just building the business to become bigger or better, think about what it is that you want out of life. Instead of thinking about what you need to do for the business, think about what the business needs to do for you.

Your business is a vehicle to help you achieve your life goals. The action that you take in your business will determine whether you meet your life goals or not.

The Entrepreneurial Myth

A book by Dr. Michael Gerber called "The E-Myth Revisited" explores how people who go into business become enslaved by it. They open a business without realizing the many daunting functions that take place.

In this book Dr. Gerber explains what he calls "the entrepreneurial seizure". This is a phenomenon that takes place when a person who knows how to do a certain technical process well (like cleaning carpet), and assumes because of that, they can have a great business cleaning carpet. This is a deadly assumption. They quickly realize that someone has to do the marketing. Someone has to do the bookkeeping. Someone has to answer the telephone and so on. All of a sudden, it is not about cleaning carpet anymore. It's about running a business. Carpet cleaning happens to be the service that is provided, but Gerber says that success is in working "on" the business instead "in" it.

So, in order to reach your goal of going into business (like taking a certain amount of time off), is going to require some working "on" the business. It will take planning the business rather than simply letting things happen by accident. Success doesn't happen by accident - it happens by intentionally focusing on what YOU want out of life and designing your business around that.


Howard Partridge
Phenomenal Products, Inc.

voice: 281-634-0404

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