You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?
Because you don't ask.
Your customers are busy people. They don't think about your business day in and day out like you do.
Testimonials don't have to be written in a formal letter. You'll often get more usable comments when they aren't. Sound bites that pack a punch can go much further in building credibility for your company.
When you hear someone say something nice about your company, write it down. Ask them if you can quote them and use it in your promotional materials. It's better for your business when your current customers tell your future customers about how great you are.
(C) 2004 Denise O'Berry. Denise O'Berry is a small business expert who helps business owners take action to grow their business. Find out more at http://www.targetreferrals.com