We operate a small cleaning company. How much should we spend on our website?
The costs involved in publishing a small business website include, 1) website design 2) hosting and 3) domain name. ...
Website design is a one time fee (unless you add pages or make major changes to the website). Website design prices can range depending on the designer you have chosen, and the type and size of solution you need. A typical small business website can range from between a few hundred to a few thousand dollars. Some offer template websites that can help keep costs lower than a full blown custom solution. A professional website can be built on any budget, just let your chosen designer know what you want to spend and what features you would like included. Some developers even offer convenient payment options to ease financial concerns of small or upstart businesses.
Website hosting fees are a recurring monthly fee (can also be paid yearly) Hosting for a standard cleaning service website should cost no more than $20 per month, with the majority of cleaners websites adequately covered by a $10 a month hosting plan. While free hosting services can be found, they are not recommended. Most are very limited, will place their banners (or worse: pop-ups ads) on your website and some will even hijack your traffic. This will hardly make a good impression on potential customers.
Domain name (web address or URL) – All major businesses have domain names. The Web is now a part of everyday life and your domain name is your identity on the Internet. It is important to register a suitable domain name for your company as soon as possible. Domain names that include common keywords are easier to remember and can also improve ranking in search results returned by major search engines. Your domain name fees should be between $5 and $15 per year. This is a small price to pay for increased credibility in the eyes of potential customers.