Most of you residential carpet cleaners will claim that you want to clean for the high-end residential market. But the result of your marketing is that you end up attracting price shoppers who are looking for miracles. Steve Marsh, the creator of the Competition-Free Marketing Program, will explain how this desired market thinks differently than we do. He will show what cleaners consider powerful benefits, actually frighten the high-end residential consumer. Steve will show you what these customers are really looking for in a carpet cleaner.
Don't miss Steve Marsh's presentation Saturday morning, Sept. 9 2006 at SummerFest VIII
More details coming soon
9:30am to 10:30am - Annual Round Table - anything and everything associated with the cleaning business will be discussed.
10:30am - 11:30am - Attracting a Better Quality Customer - Steve Marsh - Competition Free Marketing
11:30am - 1:00pm - Lunch - TBA
1:00pm - 2:00pm - SFSMC - Summerfest Spot Master Championship - Who will be crowned 2006 Spot Master? Friendly competition with prizes for winners. Think you are the best? Prove it!
2:00pm - 5:00pm - Demos. Various equipment, products and methods on display. Hands-On.
6:30pm Dinner for all that would like to join us. Location: Damons Grill Oceanfront